Spiel 4

 Lecture 4 Essay

5

Lecture

Business

Environment

2-1

Learning Objectives

• The external environment

• The organisational-environment relationship

• Interior environment

2-2

What Is Exterior Environment?

External environment can be

the elements, forces,

circumstances, and occasions

outside the business

that affect its

functionality.

2-3

Pieces of External Environment

(PESTEL)

2-4

Components of Exterior Environment

(PESTEL)

• Political:  These factors determine the extent

to which a authorities may affect the

economy or a particular industry.

• Economic:  These factors happen to be determinants of

an economy's performance that directly

affects a company and also have resonating extended

term effects.

2-5

Pieces of External Environment

(PESTEL)

• Social:  These factors take a look at the sociable

environment from the market like cultural developments,

demographics, inhabitants analytics

• Technological:  These factors pertain to

improvements in technology that may affect the

operations of the industry as well as the market

beneficially or unfavorably. �

2-6

Components of External Environment

(PESTEL)

• Legal:  These factors have the two external and

internal attributes.

• There are particular laws that affect the organization

environment within a certain nation while there

are certain policies that firms maintain

on their own. �

• Environmental:  These factors include all those

that influence or are determined by the

surrounding environment. �

2-7

How Does Exterior Environment

Affect Managers?

• Jobs and employment

• Assessing

environmental

uncertainty

• Managing stakeholder

relationships

2-8

The Organisation-Environment

Relationship

• Environmental uncertainness refers to the

degree of alter and complexness in an

organisation's environment.

2-9

The Organisation-Environment

Relationship

2-10

Managing Stakeholder Relationships

Stakeholders are any kind of

constituencies in an

organisation's

environment that are

troubled by the

decisions and activities

of that company.

2-11

efficiency Stakeholders

2-12

The Internal Environment

What Is organisational Culture?

Organisational culture is usually

the shared values,

rules, traditions, and

ways of performing things that

influence just how

organisational members

act.

2-13

Components of Internal Environment

• Human Resources

• Company Graphic and Manufacturer Equity

• Other Factors

– Physical Assets and Features

– L & G and Technological Capabilities

– Marketing Assets

– Financial Resources

Copyright ©2013 Pearson Education

2-14

Determining Culture as well as Impact

• Culture is actually a perception.

• Organisational traditions

isn't worried about

whether members like

it.

• Staff describe the

culture in similar terms

despite their particular diversity.

2-15

How Can Culture Be Evaluated?

2-16

How Do Employees Learn the

Culture?

• Stories - recount significant events or perhaps

people

• Rituals -- repetitive actions that

express and enhance the important

principles and goals of the organization

Material emblems - such as the

layout of organisations features, how

staff dress, worker bonuses

Dialect - producing unique conditions

to describe equipment, key staff,

customers, operations, or goods

related to it is business.

2-17

Where Really does an organisation's Culture

Originate from?

• Efficiency culture comes from:

– The founder's biases and assumptions about what

the enterprise and its beliefs should be

– What the initial employees discovered from their personal

experiences

2-18

Revision

• Define Exterior Environment.

• List the six external environment pieces.

• Make clear how culture can be assessed.

Copyright ©2013 Pearson Education

2-19

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