SWOT Analysis of MicroStar International

 Essay in SWOT Research of MicroStar International


Introduction to Organization and Technology, BUSN 115

Professor Salvatore



MicroStar Foreign

SWOT Evaluation

MSI, MicroStar International, can be described as Taiwan primarily based Multi-national Company founded in 1986. Since their very own establishment in the electronic pc component marketplace, they have manufactured the step to make each of the pieces get together in helpful PCs and notebooks. Their very own latest undertaking is the mini netbook, a term coined by Intel now utilized to describe the lightweight type of a notebook computer usually without an optical travel (" netbook”), which has been gradually gaining in acceptance and sales. Their very own motto can be, " Top quality Products Create Faithful Consumers. ” That they received environmental certification in 1999 and a 99. 6% quality price, which is much beyond those of the industry standard (" About MSI”). One of MSI's primary advantages is all their ability to grab opportunities if they see all of them. Because of the broadening market in answer to netbook computers, computer businesses are trying to cause them to become faster, lighter, with a for a longer time battery life, and bigger screens. The director of MSI's notebook PC sales division, Sambora Cherm, said, " CULV [Consumer Ultra-Low Voltage] models will certainly eat in a big area of the share in traditional notebook computer market, and definitely don't want to miss such an opportunity” (Li). The other strength of MSI is their force of the most recent technology from to the marketplace fast. While most companies wait for the old technology to be " consumerized” before releasing the latest, MSI the actual other companies try to " away innovate” instead of " out produce. ” Acer was initially on the market with all the new CULV machine branded its " Timeline” series. However , " MSI in addition has announced it is first equipment... which is just like a MacBook Surroundings, but brighter and much less costly. ” The MSI X-340 is 1 ) 3kg, below 3 pounds, and has a 13. 4-inch widescreen, and around 6-8 hours of battery life (Schofield). This model is definitely part of the X-Slim line and MSI expects to boost their...

Cited: " About MSI. " MSI. MSI, Web. 23 Sep 2009..

Li, Baker. " Slowdown, disadvantages in focus at Computex. " Reuters 31 May well 2009: 1 ) Web. twenty three Sep 2009..

" netbook computer. " Laptop Desktop Encyclopedia. 2009. Your Dictionary. 3 September 2009..

" Novell to Demo Moblin-based Main system on Acer and MSI Devices at Computex; SUSE edition of Moblin will probably be preloaded on leading netbooks and nettops; Computex attendees will be able to test out new equipment. " M2PressWIRE 2 June 2009: 1 ) Web. 3 Sep 2009..

Schofield, Plug. " Are netbooks burning off their sparkle?. " Hindu 27 May well 2009: 1 . Web. 3 Sep 2009..

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